When this policy mentions “we” or “us,” it refers to the controller of your information under this policy: YOOP Tech Limited, The Ingenuity Centre, Nottingham, United Kingdom, NG7 2TU.
- What personal information do we collect when you use YOOP?
- Do we use ‘cookies’?
- How do we collect your personal information?
- What information do we share with other parties and for what purpose?
- How long do we keep and how do we use your personal information?
- How can you delete your personal information?
- How do we protect your personal information?
1. What personal information do we collect when you use YOOP?
YOOP lets you give judgements (or ‘ratings’) on all the content your see online that are not seen by other users or the YOOP team. Your rating will only be seen by others when you decide to share it on compatible social media platforms.
|What data we collect||Why we collect it|
|Your name and Facebook ID/ Google ID||YOOP is based on the assumption that 1 rating comes from 1 real person. At this stage, we rely on Facebook and Google authentication to prove that the ratings on YOOP are coming from real people and not from computers programmed to mislead the public.|
|Other details from your Facebook account, such as age and location (optional)||If you share other details from Facebook or Google, such as age and location, we will use them to improve our services to you. For instance, your location can influence the stories you see on your feed.|
|Your Internet Protocol (IP) address||The IP address helps us distinguish humans from machine. We want to ensure that users do not use multiple accounts (or worse, bots) to rate stories multiple times. Just as it would not be ok to cast a ballot more than once, you should not be rating the same content more than once!|
|Your Ratings||Your ratings are the core of your experience using YOOP – and of your contribution to the YOOP community. We keep a private record of your ratings only for the purpose of giving you a log of all the stories you rated (you can access the log on the ‘My Profile’ page).|
|The web address (URL) of the web/app page you are rating||Each rating you give is linked to a web page, and we show how other people have rated each page. Storing the address is indispensable for YOOP to work!|
|The date and time of your ratings||Storing the date and time of your rating is important for various reasons. First, we will use this data to spot ‘suspicious’ ratings that could be made by machines (bots) to alter the way YOOP users perceive media content. Second, we will monitor YOOP usage during the day to forecast demand on our servers and generally optimise performance.|
|Key phrases that describe the content you are rating||Key phrases are the cornerstone of YOOP’s smart tech – and the tool we give you to have more control over the stories you see. Key phrases are used to suggest related stories on the newsfeed and to give you personalised content on the story feed. You can use the key phrases to navigate and/or customise YOOP’s feed.|
|Your pinned stories||We store you current pinned stories so you can see them at a later stage, whenever you have time.|
|Your reports||Your reports are key to YOOP’s mission. We keep those reports to gather information about publishers that publish fake, offensive or inappropriate content – and then we pass that information on to you, our users.|
|The time spent on each page||The time you spend on a page is a good indication of whether you are real person or a robot. We are developing software that uses this information to ‘spot the bots’ and stop them from making YOOP’s ratings unreflective of your opinions.|
2. Do we use ‘cookies’?
Yes, but not much and not to sell you products and services. Cookies are small files that are stored on your computer’s hard drive through to enable the app to recognise your machine and capture and remember certain information.
We use Session ID cookies to know when you are logged into YOOP. We use long-term tracking cookies to prevent your YOOP app from logging you out automatically every time you close the browser. We also use Google Analytics cookies to help us compile aggregate data about site traffic and site interaction, so that we can offer better site experiences and tools in the future.
3. How do we collect your personal information?
When you use YOOP, you agree to share your personal information with us for the purposes highlighted above. The sharing of information will be automated, but it will remain anonymous. In most cases, we do not need or want to know who rated what content – we just need to know that ratings are genuine.
Data about your usage of YOOP will also be shared with us automatically through Google Analytics. Click here if you want to know how Google uses data from partners’ sites and apps.
4. What information do we share with other parties and for what purpose?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. However, we may release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
YOOP collects the best stories from around the web, selected by people like you. When you click on a post you are effectively leaving YOOP (even if it doesn’t look so) and are therefore subjected to separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites, but we do want to know from our users if they should not be on YOOP. Use the reporting function if you spot anything dodgy!
We use first-party cookies (such as the Google Analytics cookies) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
5. How long do we keep your personal information?
We will maintain the personal information that we acquire on our server for as long as you decide to use YOOP. We use the information we collect to personalize your experience and to allow us to deliver the type of content which you are most interested. We also use the information to ensure that you are a real person – expressing real opinions.
6. How can you delete your personal information?
You have a right to be forgotten. Simply delete your account from your profile page, and your personal information will be deleted from our servers.
7. How do we protect your personal information?
Your data is encrypted and protected within our servers. We currently store the data on Amazon Web Services. We use cutting-edge technology to protect your personal information. Should a data breach occur, we will notify you via email and/or via in-site notification within 7 business days from becoming aware of the breach.
8. Changes to this Policy
Email us at: firstname.lastname@example.org
YOOP Tech Limited
The Ingenuity Centre
Nottingham, NG7 2TU
Effective from: 30 November 2017