Yoop Privacy and Data Policy

When using the Yoop app, you consent to the collection, transfer, storage, disclosure, and use of your personal information as described in this Privacy Policy. This includes any information you choose to provide that is deemed sensitive under applicable law. Please read the Privacy and Data Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal information.

Yoop respects your privacy. That is why we are writing the Terms and Conditions and Privacy and Data Policy as simply and as transparently as we can, so that you can easily know what data we collect, how, why and what you can do to protect yourself. If you are unhappy about our policy, or simply want to know more, drops us an email at: contact@yoop.io.

When this policy mentions “we” or “us,” it refers to the controller of your information under this policy: Yoop Tech Limited, The Ingenuity Centre, Nottingham, United Kingdom, NG7 2TU.


This Privacy and Data Policy covers the following:

  1. What personal information do we collect when you use Yoop?
  2. Do we use ‘cookies’?
  3. How do we collect your personal information?
  4. What information do we share with other parties and for what purpose?
  5. How long do we keep and how do we use your personal information?
  6. How can you delete your personal information?
  7. How do we protect your personal information?
  8. Changes to the Privacy Policy

We recommend that your read the Privacy and Data Policy in full. You can also find out what happens when there are changes to this Policy.

  1. What personal information do we collect when you use Yoop?

Yoop lets you give judgements (or ‘ratings’) on all the content your see online that are not seen by other users or the Yoop team. Your rating will only be seen by others when you decide to share it on compatible social media platforms.

What data we collect  Why we collect it
Your name and Facebook ID/ Google ID Yoop is based on the assumption that 1 rating comes from 1 real person. At this stage, we rely on Facebook and Google authentication to prove that the ratings on Yoop are coming from real people and not from computers programmed to mislead the public.
Other details from your Facebook account, such as age group and location (optional) If you share other details from Facebook or Google, such as age and location, we will use them to improve our services to you. For instance, your location can influence the stories you see on your feed.
Your Internet Protocol (IP) address The IP address helps us distinguish humans from machine. We want to ensure that users do not use multiple accounts (or worse, bots) to rate stories multiple times. Just as it would not be ok to cast a ballot more than once, you should not be rating the same content more than once!
Your Ratings Your ratings are the core of your experience using Yoop – and of your contribution to the Yoop community. We keep a private record of your ratings only for the purpose of giving you a log of all the stories you rated (you can access the log on the ‘My Profile’ page).
The web address (URL) of the web/app page you are rating Each rating you give is linked to a web page, and we show how other people have rated each page. Storing the address is indispensable for Yoop to work!
The date and time of your ratings Storing the date and time of your rating is important for various reasons. First, we will use this data to spot ‘suspicious’ ratings that could be made by machines (bots) to alter the way Yoop users perceive media content. Second, we will monitor Yoop usage during the day to forecast demand on our servers and generally optimise performance.
Key phrases that describe the content you are rating Key phrases are the cornerstone of Yoop’s smart tech – and the tool we give you to have more control over the stories you see. Key phrases are used to suggest related stories on the newsfeed and to give you personalised content on the story feed. You can use the key phrases to navigate and/or customise Yoop’s feed.
Your saved stories We store you current saved stories so you can see them at a later stage, whenever you have time.
Your reports Your reports are key to Yoop’s mission. We keep those reports to gather information about publishers that publish fake, offensive or inappropriate content – and then we pass that information on to you, our users.
How you filter your newsfeed We store how you filter your feed using one of Yoop’s ratings, so that you don’t have to personalise the feed every time you open the app. We also use that information to understand if you have a preference for a certain type of content (important, interesting, entertaining or controversial). If you do have a clear preference, we can find that  type of content on Yoop and recommend it to you.
The pages you visit We track what pages you visit on Yoop to understand what you are interested in, even if you do not rate the content. We use this information to understand what topics you like and recommend stories that are relevant to you.
The time spent on each page The time you spend on a page is a good indication of whether you are real person or a robot. We are developing software that uses this information to ‘spot the bots’ and stop them from making Yoop’s ratings unreflective of your opinions.
The friends you invite You may not be surprised to know that we also keep track of the users you invite that end up joining Yoop. We use that information to know who you want to be connected to on Yoop, so as to make your experience more personal.
  1. Do we use ‘cookies’?

Yes, we collect personal information through cookies in our app. Cookies are small files that are stored on your computer’s hard drive through to enable the app to recognise your machine and capture and remember certain information. Cookies are used for the reasons listed above, we do not use them to sell you products and services.

In a nutshell, we use three types of cookies: (a) Session ID cookies to know when you are logged into Yoop; (b) long-term tracking cookies to prevent your Yoop app from logging you out automatically every time you close the browser; (c) Google Analytics cookies to help us compile aggregate data about site traffic and site interaction, so that we can offer you a better site experience (see above).

  1. How do we collect your personal information?

When you use Yoop, you agree to share your personal information with us for the purposes highlighted above. The sharing of information will be automated, but it will remain anonymous. In most cases, we do not need or want to know who rated what content – we just need to know that ratings are genuine.

Data about your usage of Yoop will also be shared with us automatically through Google Analytics. Click here if you want to know how Google uses data from partners’ sites and apps.

  1. What information do we share with other parties and for what purpose?

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. However, we may release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

Third-party links

Yoop collects the best stories from around the web, selected by people like you. When you click on a post you are effectively leaving Yoop (even if it doesn’t look so) and are therefore subjected to separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites, but we do want to know from our users if they should not be on Yoop. Use the reporting function if you spot anything dodgy!

Google Analytics

We use first-party cookies (such as the Google Analytics cookies) or other third-party identifiers together to compile data regarding user interactions with our website. We do not use collect personal data (such as gender, age, location etc) through advertising tracking. Google Analytics data is retained for 26 months and automatically deleted afterwards.

  1. How long do we keep your personal information?

We will maintain the personal information that we acquire on our server for as long as you decide to use Yoop. We use the information we collect to personalize your experience and to allow us to deliver the type of content which you are most interested. We also use the information to ensure that you are a real person – expressing real opinions.

  1. How can you delete your personal information?

We keep any personal data we collect for a maximum of 26 months, at the end of which the data is automatically deleted. However, you have a right to be forgotten before that date. Simply delete your account from your profile page, and your personal information will be deleted from our servers.

Should you have any problem deleting your personal data please get in touch using the contact details provided below.

  1. How do we protect your personal information?

Your data is encrypted and protected within our servers. We currently store the data on Amazon Web Services located in the European Union subjected to the provision of the European Union’s General Data Protection Regulation.

We use cutting-edge technology to protect your personal information. Should a data breach occur, we will notify you via email and/or via in-site notification within 7 business days from becoming aware of the breach.

Your data is not transferred to any external company.

  1. How do we process your personal information?

Yoop may in the future wish to process the data collected with a view to provide business analytics services to media organisations and other content providers.

All data processed by Yoop will be anonymised prior to processing, and any data transferred to third parties via business analytics services will not contain personally identifiable information.

  1. Changes to this Policy

Yoop is in beta, so the product will likely evolve over time. We may revise this Privacy and Data Policy from time to time to make sure we are giving you all the information about the data we collect, how we collect it and why.

The most current version of the policy will govern our use of your information and will always be at web www.yoop.io/privacy. If we make a change to this policy that, in our sole discretion, is significant, we will notify you when you open the Yoop app. By continuing to access or use the Yoop app after those changes become effective, you agree to be bound by the revised Privacy and Data Policy.

  1. Contact us

When you use the Yoop application, you have a legal right under the General Data Protection Regulation to request access to any information that we hold that can be identified as yours (right to information and access). This request should be put in writing to the details below:

Yoop Tech Limited

The Ingenuity Centre

Triumph Road

Nottingham, NG7 2TU

United Kingdom

We will respond as soon as possible and surely within 30 days of receiving your message. The GDPR details a number of exemptions from disclosure and, should we be unable to fulfil your request, we will provide a full explanation in writing.


For any other data-related query please email us at: contact@yoop.io

Last version: 25 June 2018